Do Social Services Professionals Have an Aversion to Money?

Over the years, I have worked as a school teacher, school counselor, and as a private practitioner.  One thing has always stood out to me regarding the helping profession:

An aversion to money!

Social services such as education, counseling, and social work have long been underpaid professions.  I hear counselors and other professionals say "It's not about the money" all the time.  Maybe I'm wrong, but I don't understand that?  Isn't the major reason you work to make money?  Unless you are married to a very wealthy person, or have a rich family member leaving you an inheritance, money is important.  If you work hard, you deserve to be compensated.

Below is an article I found that was written a couple years ago.  You might find it to be interesting:

http://hsystemsconsulting.com/blog/blog/2012/06/11/therapist-pay-number-one-reason-they-are-among-the-lowest-paid-professionals/

The main takeaway from the article is the idea that the reason counselors don't make more money is because they think they don't deserve more.  Do you agree?  It's been my experience that this is very true.  Counselors seem to almost feel guilty about receiving adequate reimbursement.  For mental health professionals to begin competing for higher salaries, we must first BELIEVE we deserve more.   It's okay to get paid what you are worth.  It's okay to want to be financially successful.  In fact, it's been proven that people automatically feel like there is more value in something that costs more money, and less value in cheaper products and services.  By keeping your prices low, you are really saying to your client that you are the least valuable option.