In counseling, just like any other business, advertising is key to growing your business. What's the best way to facilitate growth and income? Let's start with building a website...
In our current culture, a website is simply required. It's your way to introduce yourself and your business to potential clients. The good news is this can be a very affordable and easy process. For example, this website is all done through Squarespace. Costs me about $100 per year, and very simple to use. There are a ton of website development options out there:
Squarespace, Wordpress, Wix, Weebly, etc.
What I would not recommend doing is hiring someone to create your website, at least when you first get started. It will cost you A LOT, and you won't feel like you have control over the content. The sites mentioned above will allow you to create a highly customizable website, and you have complete control.
A website becomes your "home base" for all other marketing. Start there. I will follow up with more posts on marketing strategies that may help you grow your business.